Beauty shop

We women of the north are strong creative women, hardened by bitter cold and polar winds. We have received a lot of good, and therefore we want to share it forward by taking care of ourselves, each other and nature. We believe that the world is a better place for everyone if you approach life with a big heart.


For CHOICE Finland , it is important that our products are lovingly developed and organic. They treat the skin gently and effectively, without any unnecessary chemicals. We draw our strength from local production, Finland's forests and clean waters. We do not use ingredients of animal origin in our products. Our carefully designed packaging materials are fully recyclable. We have succeeded when our products support comprehensive well-being. It is a pleasure to work towards that goal every day!

The JOY of Finland jewelry collection wants to make its users happy. Our collection is functional, we want to influence the wearer of the jewelry with beautiful thoughts. Our jewelry series is designed in Finland and the jewelry metal is high-quality steel. We draw the strength to design the collection from peace and love. It would be wonderful if the wearer of the jewelry could put a smile and joy on their face while wearing the jewelry.

Everything good and beautiful starts from the person himself. That's why genuine well-being also comes from acting with understanding and empathy towards others. So let's take care of ourselves, each other and nature. With a big heart!

See you at fairs and sales events!

"I have been doing development work for years for the CHOICE Finland skin care series from the bottom of my heart. It is a masterpiece of Finnish know-how and developed together with love for you."

– Maija

JOY of Finland is Kauneusshop's own jewelry collection, which we are constantly developing. The collection changes according to the wishes of our customers and the season. The bling bling theme is wonderful, both in everyday life and at parties.

- Maija